Social Media Marketing: Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest
Adidas Wilson
Adidas Wilson
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103
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About this ebook
What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.
About the author
Adidas Wilson was born in Chicago, Illinois, surviving a near death experience driving off a bridge in an 18 wheeler and getting hit by a train. Adidas has dedicated his time and effort to educate, motivate, and inspire people around the world to make positive lifestyle changes. Adidas enrolled at the University of Phoenix graduating with a bachelor's in Healthcare Management. Also studying Health care Informatics - Master Degree program at Lipscomb University. Amazon Best Seller's List and mentioned in Entrepreneur Magazine.
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