However, accumulating a user base that follows your content is just the first step in generating revenue. A critical step in the process is converting followers to customers. To be successful, retailers and business owners need users that buy their products, not just users who like their posts.
Oftentimes, the intersection between engaged users and customer conversion opportunities is hard to find. But, there are several strategies that social media managers can use to maximize the chances of converting a like into a purchase and monetize on Instagram. Here are three ways that you can begin turning your followers into customers on Instagram.