Harvard Business Review on Increasing Customer Loyalty
Harvard Business Review
Feb 2011 · Harvard Business Press
4.8star
4 reviewsreport
Ebook
240
Pages
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About this ebook
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Ratings and reviews
4.8
4 reviews
About the author
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review books are for you. Each is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
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