Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Dheeraj Sharma

May 2015 · Springer

Ebook

145

Pages

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About this ebook

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

About the author

Dr Dheeraj Sharma is a faculty in Indian Institute of Management, Ahmedabad, India. He earned his doctoral degree with major in marketing, and double minor in psychology and quantitative analysis from Louisiana Tech University, USA. He has taught and presented research at numerous education institutions in North America, Europe, and Asia.Dr Sharma has been the recipient of many academic and professional awards. He is an American Marketing Association Doctoral Consortium Fellow and National Conference of Sales Management Doctoral Fellow. He was nominated for Clifford J. Robson Excellence in Teaching Award, and also for Erica and Arnold Rogers Excellence in Research Award for year 2009 2010. He was an associate editor of Journal of Marketing Channels, and also an editor of the Academy of Marketing Science proceedings. He is an active member of Academy of Marketing Science, Society of Marketing Advances, American Marketing Association, and World Marketing Congress. As a member of the aforementioned associations, he has served as a session chair, discussant, track chair, and executive member of organization committee.Dr Sharma has over fifty publications in leading international journals, encyclopedias, books, and conference proceedings. Dr Sharma has been involved in consulting projects and executive training with several multinational corporations, such as ICI Paints, Duncan Holdings LLC, Globe Rangers LLC to name a few. He served on board of India Canada Cultural and Heritage Association, Canada. He continues to be a special invitee to Army Management Studies Board of Indian Army.

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