You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies
About this ebook
Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.
In You Need PR, she presents the key principles and practices behind good PR, showing you how to:
- Establish your brand, including how to humanize interactions to build a loyal following
- Build your press materials to develop the best possible story
- Formulate a strategy to launch your PR initiatives
- Deliver on the media interview and follow up appropriately
A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
About the author
Jenna Guarneri is the chief executive officer of JMG Public Relations, an award-winning PR firm based in New York City. Jenna counsels innovators who are changing the world with their B2B and B2C venture-backed startup companies. She is known for delivering quality work while fostering meaningful relationships with her clients, team, and media contacts. Jenna is an authority with a proven track record on reputation management, media relations, and brand communication.
Before starting her own firm, Jenna worked on top-named luxury accessory and lifestyle brands and with world-renowned health and wellness experts, including the founder of an international spirits brand.
Jenna launched JMG Public Relations in 2015 to offer a unique blend of creative thinking, strategizing, and implementing public relations campaigns. Jenna and the JMG team are committed to fostering relationships that provide quality work to help clients reach a multi-platform audience while building and establishing their brands. Jenna is at the cusp of the ever-changing media world and delivers a fresh approach with high-impact results.
Serving as a communications chair for the Entrepreneurs’ Organization Accelerator program in New York, Jenna is also a board member of the Pace University Transformative Leadership Certificate Program. Jenna is an adjunct professor of public relations at the Manhattan campus of St. John’s University and is a regular columnist for the Forbes Business Council.
Learn more at www.jmgpublicrelations.com and www.youneedpr.co.
