The IBM Way: Insights into the World's Most Successful Marketing Organization

Buck Rodgers · Robert L. Shook

Apr 2011 · Harper Collins

Ebook

163

Pages

Eligible

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About this ebook

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.

How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

About the author

For ten years, Buck Rodgers was vice-president of marketing, with responsibility for IBM's worldwide marketing activities. He took an early retirement in 1984. He is renowned within company circles as a motivator, articulator of ideas, and practitioner of excellence and is a well-known and much-sought-after public speaker. He still serves IBM as a consultant.

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