Aaron Montgomery Ward: Aaron Montgomery Ward: Revolutionizing Retail, One Mail at a Time - Tracing the Entrepreneurial Journey of a Mail-Order Visionary

Name: Aaron Montgomery Ward: Aaron Montgomery Ward: Revolutionizing Retail, One Mail at a Time - Tracing the Entrepreneurial Journey of a Mail-Order Visionary
Rating: 2 (1 reviews)

Pradeep Thakur

Jan 2021 · Prabhat Prakashan

2.0

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आज डाक आदेश (मेल ऑर्डर) के जरिए लगभग हर प्रकार की वस्तुओं व सेवाओं का बड़े पैमाने पर वितरण (मास डिस्ट्रीब्यूशन) विशाल विश्वव्यापी कारोबार बन चुका है। शुरू-शुरू में पत्रों; बाद में दूरभाष और फिर इंटरनेट का उपयोग बढ़ने के साथ ही पिछले करीब डेढ़ दशकों में इलेक्ट्रॉनिक-वाणिज्य (ई-कॉमर्स) वेब मंच इस कारोबार को लगातार नई ऊँचाइयाँ प्रदान करती जा रही हैं और विभिन्न प्रकार के नवाचारों व भारी निवेश के समर्थन से अपनाई जा प्रतिस्पर्धी विपणन रणनीतियों से पारंपरिक खुदरा कारोबार (रिटेल बिजनेस) के अस्तित्व के लिए गंभीर चुनौतियाँ प्रस्तुत कर रही हैं। वैसे तो डाक के जरिए वस्तुओं व सेवाओं की खरीद व बिक्री सदियों पुराना कारोबार है; लेकिन आधुनिक युग में डाक आदेश कारोबार को लोकप्रिय बनाने का श्रेय दूरदर्शी अमेरिकी उद्यमी आरोन मांटगोमेरी वार्ड को जाता है। वह पहला दूरदर्शी उद्यमी था; जिसे इस कारोबार में झटपट करोड़पति की संभावना दिखाई दी थी।

Charles Brace Darrow by Pradeep Thakur: Dive into the fascinating story of Charles Brace Darrow, the mind behind the iconic game Monopoly. This book uncovers Darrow's journey from the creation of the game during the Great Depression to its enduring popularity and cultural impact.

Key Aspects of the Book "Charles Brace Darrow":
Game Creation: Explore the origins of the Monopoly board game and Charles Brace Darrow's creative process in developing this iconic pastime.
Cultural Phenomenon: The book delves into how Monopoly became a cultural sensation, reflecting societal values, economic challenges, and leisure trends.
Entrepreneurial Success: Discover Darrow's journey from unemployed engineer to successful game inventor, showcasing his resourcefulness and determination.

Pradeep Thakur explores the life of Charles Brace Darrow in "Charles Brace Darrow," shedding light on the man behind one of the world's most beloved board games. Thakur's portrayal captures Darrow's ingenuity and the impact of his creation on popular culture.

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About the author

Pradeep Thakur delves into the life of Aaron Montgomery Ward in this book, highlighting his significance as a retail innovator. As an author and historian, Thakur sheds light on Ward's contributions to the business world and his lasting influence.

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