Communities of Innovation: How Video Game Makers Capture Millions of Dollars of Innovation from User Communities and You Can, Too!
Nov 2009 · Pearson Education
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About this ebook
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.
Unleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of creating it yourself!
Following its release, fans invested $16.5 million of labor in the World War II game Battlefield 1942--for free. Game companies have spent years learning to channel user passion into mutually beneficial work. These lessons are increasingly important to every industry because games aren’t the only products that attract communities of user innovators.
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About the author
David Edery is Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade and a research affiliate of the MIT Comparative Media Studies Program. Before joining Microsoft, he was the MIT CMS Program’s Associate Director for Special Projects. During that time, Edery cofounded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting. He also managed Cyclescore, a research project combining video games and exercise. Edery received his MBA from the MIT Sloan School of Management and his BA from Brandeis University. He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. Ethan Mollick cofounded eMeta, the leading developer of software for selling content online. He has consulted with DARPA, Eli Lilly, General Mills, MIT Media Lab, and Charles River Ventures.
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