The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business
Oct 2009 · Harper Collins
4.5star
2 reviewsreport
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260
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About this ebook
“Storytelling is key to almost all business communication. This book shows you how to do it right.” —Marshall Goldsmith, New York Timesbestselling author of What Got You Here Won’t Get You There
The Elements of Persuasion teaches you how to master the art of telling stories—a skill that can help you succeed in any industry or profession.
Richard Maxwell and Robert Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told; a hero who leads us through the story and allows us to see it through his or her eyes; an antagonist or obstacle that the hero must overcome; a moment of awareness that allows the hero to prevail; and the transformation in the hero and in the world that naturally results.
Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you—whether you’re selling a product, inspiring a team, or building a vision for a better future.
“Powerfully documents the vital role stories play in how we conduct our daily business and our daily lives.” —James M. Kouzes, bestselling coauthor of The Leadership Challenge
The Elements of Persuasion teaches you how to master the art of telling stories—a skill that can help you succeed in any industry or profession.
Richard Maxwell and Robert Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told; a hero who leads us through the story and allows us to see it through his or her eyes; an antagonist or obstacle that the hero must overcome; a moment of awareness that allows the hero to prevail; and the transformation in the hero and in the world that naturally results.
Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you—whether you’re selling a product, inspiring a team, or building a vision for a better future.
“Powerfully documents the vital role stories play in how we conduct our daily business and our daily lives.” —James M. Kouzes, bestselling coauthor of The Leadership Challenge
Ratings and reviews
4.5
2 reviews
About the author
Richard Maxwell brings the skills he developed in his twenty-five-year career as a screen and television writer-producer to FirstVoice's clients. In addition to his produced feature films—The Challenge, The Serpent and the Rainbow, and Shadow of China—he has worked as a script doctor, writing or rewriting films for every one of the major Hollywood studios and many independent producers. He lives in Pacific Palisades, California, with his wife, Christine.
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