Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing
Akkucuk, Ulas
Oct 2014 · IGI Global
Ebook
550
Pages
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About this ebook
In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.
The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.
About the author
Ulas Akkucuk is an Associate Professor of Quantitative Methods at Bogazici University Department of Management, Istanbul, Turkey. Dr. Akkucuk has a BS in Industrial Engineering from Bilkent University (1997), an MBA from Bogazici University (2000), and a PhD in Management Science and Information Systems from Rutgers University (2004). His research interests focus on the methodological development of multivariate techniques such as Clustering and Multidimensional Scaling and novel applications into fields, such as global competitiveness, CRM, technology management, and sustainable development. He has taught Statistics, CRM and Data Mining, and Global Aspects of Management courses, among others, at both graduate and undergraduate levels. He is associate editor and editorial board member of International Journal of Research in Business and Social Science (IJRBS) and has been an ad hoc reviewer for journals such as Journal of Multivariate Analysis, Bogazici Journal, and International Journal of Business Economics and Management. He is a member of the Classification Society and Society for the Study of Business and Finance. [Editor]
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