Chris Stokel-Walker has spoken to more than 100 insiders for this – the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry, while getting the facts on brand deals, burnout and authenticity.
Delve into the real lives of YouTubers, discover their true impact on society, and see the future of social media.
Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek.
He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts.
For YouTubers he has travelled around the world, attending YouTube events and speaking to behind-the-camera producers and powerbrokers, including key creators KSI, Hank and John Green, and Emma Blackery.