Strategic Management for Hospitality and Tourism: Edition 2
About this ebook
- A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
- New features to aid understanding of the application of theory, and spur critical thinking and decision making.
- New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.
- Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.
Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
About the author
Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management.
Levent Altinay is Professor of Strategy and Entrepreneurship at Oxford Brookes Business School and the Editor-in-Chief of the Service Industries Journal.
Prakash Chathoth is a Professor at the Department of Marketing and Information Systems, School of Business Administration, American University of Sharjah, United Arab Emirates.
Mehmet Ali Koseoglu is an Assistant Professor of Hospitality Management at the Hong Kong Polytechnic University.
