Beyond Treats: Revolutionary Dog Training for Lasting Behaviour Change

George Tran is a devoted dog behaviourist, author, founder of the Dog Leadership Academy and passionate advocate for saving dogs from unnecessary euthanasia. His mission is rooted in a deep love for dogs and a determination to address the current dog euthanasia crisis, where shelters and pounds across the country are overwhelmed with dogs facing an uncertain future. George has made it his life's work to turn the tide for these animals, offering them a second chance at life through education, training, and a commitment to humane and effective dog behaviour solutions.

In recent years, the number of dogs being surrendered to shelters has reached alarming levels. Many of these dogs are given up not because they are unloved, but because their owners feel overwhelmed by behavioural issues they don’t know how to manage. Unfortunately, in the absence of proper guidance, these dogs often end up in the only place their owners believe they have left: the vet’s office. Here, too many behaviour problems are misdiagnosed as medical issues, leading to the prescription of anti-anxiety medications or, worse, the recommendation for euthanasia. George understands that this is not just a failing of the system, but a tragedy that can and must be prevented.

With over a decade of hands-on experience and a unique approach rooted in leadership and respect, George has trained over a thousand dogs and helped countless families regain control and harmony in their homes. His approach challenges the prevailing trend of treat-based training, offering instead a methodology that empowers dog owners to establish clear communication and boundaries with their pets. George believes that, much like mental health issues in humans, dog behaviour problems should be addressed by specialists—behaviourists who understand the nuances of canine psychology—not general practitioners like veterinarians.

George’s passion for saving dogs from euthanasia is not just professional; it is profoundly personal. He has seen firsthand the heartbreak of families who feel they have no option left but to surrender their beloved pets. He knows that with the right support and education, many of these tragic outcomes can be avoided. This drive has led him to create Beyond Treats, a book that distills his years of experience into a practical, accessible guide for dog owners everywhere. In it, he outlines his leadership-based training approach, providing dog owners with the tools they need to solve behavioural issues without resorting to medication or surrender.

George is not just teaching a method; he is leading a movement. He is working tirelessly to change the narrative around dog behaviour, urging owners to seek out behaviourists for their dogs' issues just as one would seek a therapist for mental health concerns. Through his book, public speaking, and ongoing work in the field, George is helping to shift the culture of dog ownership from one of quick fixes and misplaced trust in medication to one of understanding, respect, and lasting change.

Beyond his work with dogs, George is deeply committed to supporting rescue organizations and shelters that are on the front lines of the dog euthanasia crisis. A portion of the proceeds from his ventures goes directly to these organizations, helping to provide the resources needed to save more dogs and support more families. His ultimate goal is to create a world where no dog is surrendered due to behaviour issues and where every dog owner has the knowledge and tools they need to keep their pets in the home where they belong.

George Tran’s dedication to saving dogs and educating owners has made him a leading voice in the fight against unnecessary euthanasia. His work is not just about training dogs; it is about saving lives and ensuring that every dog has the chance to live a happy, fulfilled life with the family that loves them. Through Beyond Treats and his ongoing advocacy, George is making a lasting impact on the lives of dogs and the people who care for them.