In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.
Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.
In this book you’ll discover:
Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere —Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.
GEOFF TUFF is a Principal with Deloitte. He holds various leadership roles across the firm’s sustainability, innovation and strategy practices.
STEVEN GOLDBACH is a Principal with Deloitte. He is the Chief Strategy Officer of Deloitte U.S.A.
Together they co-authored the bestseller, Detonate: Why and How Corporations Must Blow Up Best Practices (and bring a beginners mind) to Survive.
TOM FISHBURNE is a marketing strategist and the creator of Marketoonist, a weekly cartoon series exploring the foibles of business since 2002.