Values That Pay: Complicity, Sincerity, and Hip Hop in Contemporary Moroccan Life
Kendra Salois
May 2025 · California Series in Hip Hop Studies Book 5 · Univ of California Press
Ebook
256
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Today, Morocco's hip hop artists are vital to their country's reputation as diverse, creative, and modern. But in the 1990s and 2000s, teenage amateurs shaped their craft and ideals together as the profound socioeconomic changes of neoliberalization swept through their neighborhoods. Values That Pay traces Moroccan hip hop's trajectory from sidewalk cyphers and bedroom studios to royal commendations and international festivals. Kendra Salois draws from more than ten years of research into her interlocutors' music and moral reasoning to explore the constitutive tensions of institutionalization, hip hop aesthetics, and neoliberal life. Entrepreneurial artists respond to their unavoidable complicity with an extractive state through aesthetic and interpersonal sincerity, educating their fans on the risks and responsibilities of contemporary citizenship. Salois argues that over the past forty years, Moroccan hip hop practitioners have transformed not only themselves but also what it means to be an ethical citizen in a deeply unequal nation.
Today, Morocco's hip hop artists are vital to their country's reputation as diverse, creative, and modern. But in the 1990s and 2000s, teenage amateurs shaped their craft and ideals together as the profound socioeconomic changes of neoliberalization swept through their neighborhoods. Values That Pay traces Moroccan hip hop's trajectory from sidewalk cyphers and bedroom studios to royal commendations and international festivals. Kendra Salois draws from more than ten years of research into her interlocutors' music and moral reasoning to explore the constitutive tensions of institutionalization, hip hop aesthetics, and neoliberal life. Entrepreneurial artists respond to their unavoidable complicity with an extractive state through aesthetic and interpersonal sincerity, educating their fans on the risks and responsibilities of contemporary citizenship. Salois argues that over the past forty years, Moroccan hip hop practitioners have transformed not only themselves but also what it means to be an ethical citizen in a deeply unequal nation.
About the author
Kendra Salois studies the ways musicians make meaning from systems that do not serve them to gain insight into a more just future. She is Assistant Professor of Ethnomusicology at American University in Washington, DC.
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