Bank 3.0: Why banking is no longer somewhere you go, but something you do
Nov 2012 · Marshall Cavendish International Asia Pte Ltd
4.3star
38 reviewsreport
Ebook
401
Pages
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About this ebook
The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: • How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, • How mobile technology is completely changing the context of banking, • How customer advocacy is killing traditional brand marketing, • The growth of the 'de-banked' consumer who doesn't need a bank at all; and • Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
Ratings and reviews
4.3
38 reviews
RaviShankar Alla
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April 16, 2016
Recommending this book to whom interested to lead the digital initiatives. Crisp explanation on current status and road map of banking sector's digital initiatives. Most of predictions are 100% correct. Appreciating Brett's advance visualization on digital era.
6 people found this review helpful
Rowland Noble
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February 25, 2014
I am sure the scenario is Utterly relevant.
4 people found this review helpful
Anil Das
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February 1, 2023
AAA BOSS NETWORK
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