Apocalypse Television: How The Day After Helped End the Cold War

The path to primetime for The Day After proved nearly as treacherous as the film’s narrative. Battles ensued behind the scenes at the network, between the network and the filmmakers, with Broadcast Standards and Ad Sales, in the edit room and on the set, including the “nuke-mares” experienced by the cast. After the director was pushed aside, he contemplated suicide while also engineering a comeback through the press. But these skirmishes pale in comparison to the culture wars triggered by the film in the press, alongside a growing Nuclear Freeze movement, and from a united, pro-nuclear Right. Once efforts to alter the script failed, the White House conducted a full-throttled propaganda campaign to hijack the film’s message.

Apocalypse Television features a dramatic insider’s account of the making of and backlash against The Day After. No other book has told this story in similar fashion, venturing behind-the-scenes of the programming and news divisions at ABC, Reagan officials in the White House who mounted the propaganda campaign, rogue publicists who hijacked the film to promote a Nuclear Freeze, the backlash from the conservative movement and Religious Right, the challenges encountered by film’s production team from conception to reception, and the experiences of the citizens of Lawrence, Kansas, where the film was set and shot, if also, ground zero in America’s nuclear heartland.