Desnudando la mente del consumidor
Cristina Quiñones
Jul 2014 · Grupo Planeta Spain
4.3star
42 reviewsreport
Ebook
200
Pages
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Eligible
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About this ebook
Este libro intenta presentar una visión teórico-práctica de los fundamentos del Consumer Insight como concepto, herramienta y fundamento de un marketing consumo-céntrico, es decir, un marketing basado en las personas. Se detallan las técnicas, herramientas y casos de marcas que han construido sus promesas de valor o estrategias fundamentadas en estas verdades humanas.
Ratings and reviews
4.3
42 reviews
Eder TC iD
- Flag inappropriate
February 6, 2019
Describe de manera concisa qué considerar para encontrar un "INSIGHT"
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