Dave Ulrich is the Rensis Likert Professor of Business at the Ross School, University of Michigan and a partner at the RBL Group consulting firm. He is the author or coauthor of numerous books, including The Why of Work and The HR Scorecard, and is the recipient of many awards, including receiving a Lifetime Achievement award from ASTD (now ATD), being repeatedly named to the Thinkers 50 list of thought leaders and being repeatedly designated the #1 most influential international HR thought leader by HR Magazine.