Denis McQuail

Denis McQuail began his career in the Granada Television Research Unit at the University of Leeds. He then taught at Southampton University before taking the Chair of Mass Communication at the University of Amsterdam. He has held visiting posts at a number of American and European universities. He is currently an Editor of the European Journal of Communication, and his publications include: Media Performance: Mass Communication and the Public Interest (Sage 1992). Media Policy (Sage 1998), Mass Communication Theory (Sage 2000, now in its 4th edition).