Eric A. Anchimbe is Assistant Professor of English Linguistics at the University of Bayreuth, Germany. He is author of Cameroon English: Authenticity, Ecology and Evolution (Lang, 2006). His current research interests include: postcolonial pragmatics, linguabridity (hybrid linguistic identities), sociolinguistics, and indigenised varieties of English in Africa.Cover design by Spring Arts, Bamenda, Cameroon. Entitled ‘Beauty Contest’, it shows a colourful melange of Western and African values and beauty and is illustrative of the new identities this has created.