Gevisa La Rocca is Associate Professor of Sociology of Communication at the University Kore of Enna (Italy) and a member of the Scientific Council of the Processes and Cultural Institutions Group of the Italian Association of Sociology. She has a background in sociology, communication, quantitative and qualitative research methods. Her research interests cover communication research, hashtags studies, textual data analysis, risk studies. On these topics, she has written several articles for national and international journals (Sage Open, Revue Internationale De Sociologie, Barataria. Revista Castellano-Manchega de Ciencias Sociales) and co-edited the book Technological and Digital Risk: Research Issues (with J. Martìnez-Torvisco, Peter Lang, 2020).