Helmut Traitler has a PhD in organic chemistry from the University of Vienna, Austria. In 2010, after decades of experience with Nestlé in various roles around the world, he co-founded Life2Years, Inc., a start-up company producing healthy beverages for the over-fifties. He also has an active working relationship with the Jet Propulsion Lab/NASA in Pasadena on topics of innovation partnerships. Helmut is the author of the recently published book Food Industry Design, Technology and Innovation, Wiley, 2015.