Joshua A. Fishman, a leading sociolinguist, is Distinguished University Research Professor, Social Sciences, Emeritus, at the Ferkauf Graduate School of Yeshiva University, and Visiting Professor at Stanford University, New York University, City University of New York Graduate Center and Long Island University. He is the author/editor of 38 books including Reversing Language Shift (Multilingual Matters, 1991) and the General Editor (and founder) of the International Journal of the Sociology of Language and of the book series Contributions to the Sociology of Language.