Lars Konzack is an associate professor in Information Studies at the Department of Communication (COMM) at the University of Copenhagen (UCPH). Konzack has an MA in Information Science and a Ph.D. in educational games from Aarhus University. He is the co-founder of the game developing academy DADIU. His fields of interest are gamification, ludology, imaginary worlds, and digital culture. Konzack has published essays on themes like educational games, role-playing games, video games, and geek culture.Lars Konzack was the research leader of the AGAVE project, which is a project about gamification of industrial production processes. AGAVE is funded by the Innovation Fund Denmark, and it is a collaboration between the University of Copenhagen, Aalborg University, Novo Nordisk, and BioLean.