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Martin Eisend
Martin Eisend is a German chaired professor of marketing at the European University Viadrina in Frankfurt, Germany.
Ebooks
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
€130.79
€91.55
Glaubwürdigkeit in der Marketingkommunikation: Konzeption, Einflussfaktoren und Wirkungspotenzial
€33.88
€23.72
Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre
€27.49
€19.24
Marketingkommunikation: Grundlagen, Wirkungsweise und Anwendung
€33.60
€23.52
