Steve Rivkin

Steve Rivkin was an American marketing and communications consultant, author and speaker. He founded Rivkin & Associates LLC in 1989.

Ebooks

Differentiate or Die: Survival in Our Era of Killer Competition, Edition 2

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The Making of a Name: The Inside Story of the Brands We Buy

IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations

Differenzierung im Hyperwettbewerb: Der Schlüssel für das Überleben von Marken