Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Bernard Marr
Aug 2024 · Gildan Media · Narrated by Lyle Blaker
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7 hr 1 min
Unabridged
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About this audiobook
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day. From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario. - Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers - Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more - Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking
About the author
Bernard Marr is an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. Marr is an expert in artificial intelligence as well as wider business and technology trends.
As a full-time voice talent and Audie-nominated audiobook narrator, Lyle Blaker has narrated nearly 100 audiobook titles, as well as countless hours of e-learning narration for major companies. He is known for his warm, friendly, and approachable narration style.
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