The Sales Coach’s Playbook: Breaking the Performance Code
Bill Bartlett
Oct 2017 · Ascent Audio · Narrated by Sean Pratt
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Audiobook
6 hr 33 min
Unabridged
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About this audiobook
800 CEO Read's Business Book Best Seller The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System. There is no one-size-fits all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" - and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation. In this sense, effective sales coaching is a series of adjustments to particular people and circumstances. This audiobook offers an overview of the sales coaching practices the best Sandler-trained sales coaches have found to be most effective over the past four decades, and a discussion of the situations where they are most likely to be useful.
About the author
Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.
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