Sandler Success Principles: 11 Insights that Will Change the Way you Think and Sell
About this audiobook
Improve performance through self-awareness and relationships. Mattson and Seidman—C-level executives at Sandler Training, a world leader in sales training—focus readers on the 11 core principles that can reshape identity and promote professional growth. The Sandler System reveals the insights necessary to shift your own beliefs, behaviors, and attitudes to match those of the highest-earning, most successful sales representatives.
Excel at selling by overcoming the root causes of negative behaviors. Using the framework of Transactional Analysis the study of communication and its effect on human development and relationships-readers will understand how they arrived at the results, good or bad, that they have had up until now. Readers will learn
● Why self-control is a powerful weapon, and how it creates predictably lucrative relationships.
● How to don their armor going into battle, and when to relax in their own castle.
● How to leave their "inner child" in the car during sales calls.
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About the author
David Mattson is CEO and partner at Sandler Systems, Inc., an international training and consulting organization. He is also the author of The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and coauthor of Five Minutes with VITO: Making the Most of Your Selling Time with the Very Important Top Officer.
Bruce Seidman is president and a partner at Sandler Systems, Inc., where he works closely with Sandler trainers to help them grow, using technology to share best practices across the entire global team. He carries on the legacy that his father, David Sandler, began in 1967.
Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.
