Win with Advanced Business Analytics: Creating Business Value from Your Data
Jesse Harriott · Jean Paul Isson
Nov 2018 · Gildan Media · Narrated by Stephen Bel Davies
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Audiobook
12 hr 54 min
Unabridged
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About this audiobook
Plain English guidance for strategic business analytics and big data implementation
In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.
Provides the essential concept and framework to implement business analytics
Written clearly for a nontechnical audience
Filled with case studies across a variety of industries
Uniquely focuses on integrating multiple types of big data intelligence into your business
Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.
Provides the essential concept and framework to implement business analytics
Written clearly for a nontechnical audience
Filled with case studies across a variety of industries
Uniquely focuses on integrating multiple types of big data intelligence into your business
Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
About the author
Jesse S. Harriott is Chief Analytics Officer for Constant Contact. Previously Jesse was Chief Knowledge Officer at Monster Worldwide, where he helped drive annual revenue from $300 million to over $1.3 billion.
Jean Paul Isson is an internationally recognized speaker and an expert in advanced business analytics. He is Global Vice President of BI and predictive analytics at Monster Worldwide, Inc., where he has built his team from the ground up and successfully conceived and implemented advanced analytics and web mining solutions.
Stephen Bel Davies has recorded over a hundred titles in association with Audible Studios, Deyan Audio, Brilliance, and Tantor. Trained at The Juilliard School Drama Division, he has narrated books by a number of New York Times bestselling authors.
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