It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused
Michael A Aun · Jeffrey Gitomer
Jul 2020 · Gildan Media · Narrated by Pete Larkin
headphones
Audiobook
5 hr 51 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 39 min sample? Listen anytime, even offline.
Add
About this audiobook
Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-FIVE percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and - more importantly - keeping happy the ones you have. The book explains the common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. The book explains how to do things that may be inconvenient for you, but your customers will love. And you'll love the effect on sales! Hard-hitting principles include: In many service industries, the quality of service is one of the few variables that can distinguish a business from its competition. A good sale is GOOD SERVICE. Part of every sale should be an extensive overview of the service you intend to render as part of the sale. Ninety six percent of dissatisfied member clients do not complain of poor service. They figure, "What's the use? Nobody's listening!" Treat the people who do complain like gold, because they speak for all your dissatisfied customers. Return calls the same day in which a complaint comes
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
