The Phoenix Encounter Method: Lead Like Your Business Is on Fire!

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· McGraw Hill-Ascent Audio · Narrated by Walter Dixon
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9 hr 7 min
Unabridged
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About this audiobook

The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came-in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change? The authors of The Phoenix Encounter Method don't advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground-throwing yourself into a firestorm change-and turning the upheaval to your organization's advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever. Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from the senior global leadership program of INSEAD, one of the world's top graduate business schools. The resulting methodology, based on analysis of thousands of articles, studies, reports, and academic and business practice, was field tested in real-life Phoenix Encounters conducted with more than fifteen hundred senior executives-from startups and family businesses to legacy companies-representing a broad range of industry and sectors in both developed and developing economies.

About the author

Ian C. Woodward is professor of management practice at INSEAD, where he is also director of their flagship Advanced Management Program.

V. "Paddy" Padmanabhan is Unilever Chaired Professor of Marketing and academic director of the Emerging Markets Institute at INSEAD.

Sameer Hasija is a professor and Area Chair of Technology and Operations Management at INSEAD.

Ram Charan is an award-winning educator and consultant to senior business leaders and boards around the globe. He is one of the world's bestselling business book authors with over 2 million copies sold. His book with Honeywell CEO Larry Bossidy, Execution, spent 150 weeks on the New York Times bestseller list.

Walter Dixon is a winner of Audible's "#1 Editor's Choice and Customer Favorites" award. He has narrated more than 200 audiobooks; performed in musical theater, drama and opera productions, and professional stand-up comedy; and voiced commercials, corporate videos, animated features, and vintage radio dramas.

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Narrated by Walter Dixon