The Come Back Culture: 10 Business Practices That Create Lifelong Customers

Jason Young · Jonathan Malm

May 2022 · Tantor Media Inc · Narrated by Jim Denison

Audiobook

4 hr 24 min

Unabridged

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About this audiobook

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back-and they tell their friends. Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to: - Build a hospitable team - Know your guest - Create moments that impress - Recover quickly when things go wrong Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.

About the author

Jason Young is former director of guest experience at Buckhead Church and North Point Ministries. He now coaches churches and companies around the country, helping them with personal leadership, building healthy teams, and creating remarkable guest experiences. He lives in Atlanta, Georgia.

Jonathan Malm runs SundaySocial.tv and ChurchStageDesignIdeas.com, reaching more than 70,000 church leaders each month, and consults with churches regularly on guest services and creative expression. He lives in San Antonio, Texas.

Jim Denison is an AudioFile Earphones Award winner and a Society of Voice Arts and Sciences (SOVAS) Voice Arts Award nominee. He has experience as an actor on a variety of television shows and movies, appearing on Netflix, HBO, the National Geographic Channel, and other networks.

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