When new ideas come around we have to make decisions about which old ideas get to live, and which have to die. This book is less about bhangra, and more about shining a light on a way forward for South Asian diaspora, and anyone who finds vigorous exercise to Punjabi music appealing.
In a time of rampant obesity, diabetes, heart disease and other pandemics, this book is pointing towards a solution for the most inactive demographic group in the UK, the South Asian diaspora.
The challenge of increasing the participation of mindful physical activity is not an easy one. It's not as straightforward as encouraging more parties, including day-timers, clubs, gigs or performers. The community is accustomed to these, and there lies the opportunity awaiting to be tapped. There is a third way. Reimagined for the next generation, a concept that can help us out of this health crisis.
A digital transformation consultant with a passion for describing when modernisations are taking place, looking to bring some goodness to the world.