Research in Consumer Behavior

Handbook of Qualitative Research Methods in Marketing

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Contagious: Why Things Catch On

Gifts, Romance, and Consumer Culture

Made to Stick: Why some ideas take hold and others come unstuck

Marketization: Theory and Evidence from Emerging Economies

Qualitative Consumer Research

The Paradox of Choice: Why More Is Less, Revised Edition

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Handbook of the Sharing Economy

Instagram Marketing: How To Grow Your Instagram Page And Gain Millions of Followers Quickly With Step-by-Step Social Media Marketing Strategies

The SAGE Handbook of Consumer Culture

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

The Basic Laws of Human Stupidity: The International Bestseller

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Doughnut Economics: The must-read book that redefines economics for a world in crisis

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Purple Cow: Transform Your Business by Being Remarkable