Effective Management in Practice: Analytical Insights and Critical Questions

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Marketing Theory: A Student Text, Edition 3

Made to Stick: Why some ideas take hold and others come unstuck

Handbook of Marketing

Instagram Marketing: How To Grow Your Instagram Page And Gain Millions of Followers Quickly With Step-by-Step Social Media Marketing Strategies

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Handbook of Strategy and Management

Improving the Evaluation of Scholarly Work: The Application of Service Theory

Purple Cow: Transform Your Business by Being Remarkable

Celebrity, Convergence and Transformation

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Expanding Disciplinary Space: On the Potential of Critical Marketing

EXPAND YOUR BUSINESS WITH INSTAGRAM

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response

The SAGE Handbook of Marketing Theory

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Responsible Marketing for Well-being and Society: A Research Companion

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

Innovative Forms of Organizing: International Perspectives