The Long Tail Theory for Business: Find your niche and future-proof your business

Freemium: Attract more customers and boost your sales

The Marketing Mix: Master the 4 Ps of marketing

Benchmarking for Businesses: Measure and improve your company's performance

Maslow's Hierarchy of Needs: Gain vital insights into how to motivate people

Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant

The Law of Diminishing Returns: Theory and Applications: Understand the fundamentals of economic productivity

The Theory of Comparative Advantage: Why specialisation is the key to success

The Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products

The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management

Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable

How to Carry Out Market Research: The key to good business is in the planning!

Spotify, Music for Everyone: The meteoric rise of the world’s top streaming service

Groupon, The Online Discount Phenomenon: The turbulent history of a record-breaking startup

Book Review: Good to Great by Jim Collins: Learn how companies achieve excellence

YouTube, The Home of Vlogging: The rise of video on demand

Book Review: The General Theory of Employment, Interest and Money by John M. Keynes: A turning point in economic history

Book Review: Development as Freedom by Amartya Sen: A new approach to development

Closing a Sale: Ten tips to turn prospects into customers

Customer Relationship Management: A powerful tool for attracting and retaining customers