Customer Relationship Management: A powerful tool for attracting and retaining customers

Maslow's Hierarchy of Needs: Gain vital insights into how to motivate people

Benchmarking for Businesses: Measure and improve your company's performance

The Marketing Mix: Master the 4 Ps of marketing

Generation Y in Business: Tips for building strong relationships between generations

Successful Storytelling for Business: How to grab attention and communicate effectively with any audience

Pareto's Principle: Expand your business with the 80/20 rule

Freemium: Attract more customers and boost your sales

SMART Criteria: Become more successful by setting better goals

The Peter Principle: Say NO! to incompetence at work

Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable

The Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products

Constructive Feedback: The essentials of giving and receiving constructive criticism

Effective Communication at Work: Say what you mean and get what you want

The Art of Teamwork: Maximise your results by working together

McKinsey 7S Framework: Boost business performance, prepare for change and implement effective strategies

Organising Productive Workshops: Work together to achieve your goals

Parkinson's Law: Master time management and increase productivity

The Benefits of Collective Intelligence: Make the most of your team's skills

Spotify, Music for Everyone: The meteoric rise of the world’s top streaming service