International Marketing: Sociopolitical and Behavioral Aspects

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

Made to Stick: Why some ideas take hold and others come unstuck

Instagram Marketing: How To Grow Your Instagram Page And Gain Millions of Followers Quickly With Step-by-Step Social Media Marketing Strategies

Marketing in Central and Eastern Europe

Marketing Issues in Western Europe: Changes and Developments

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

European Perspectives in Marketing

Purple Cow: Transform Your Business by Being Remarkable

Strategic Networks: The Art of Japanese Interfirm Cooperation

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Strategic Global Marketing: Issues and Trends

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Internationalization of Companies from Developing Countries

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response

The Global Business: Four Key Marketing Strategies

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Management Education in the Chinese Setting

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains