Consumer Segments of the Middle East – Leisure and Business Visitors

Utilizing Analytics to Customize & Optimize Retail Networks

How Much is Too Much? Getting it Right With One-to-One Communications

Wondering What Lies Ahead? The Power of Predictive Modeling

Leveraging Internal Data to Target Competitor Customers

Ensuring Successful Business Partnerships

Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models

Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers

Customer Retention During the Downturn

Finding Tomorrow's Valuable Customers Today

Quintupling Your Churn Prediction Performance

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Maximizing Campaign Conversion Rates Using Analytics

Hype or the Real Deal? The Big Data Conundrum

Modern Entrepreneurship in Business Practice: Selected Issues

Aligning Employees Around Delivering Best-in-Class Customer Experience

Where are Your Dealers? (Optimizing the Dealer Network)

Improving the Quality of Data Acquired from Customer Touchpoints

Improving Processes in the Service Sector – Going Beyond Efficiency and Quality Uplift