Dialogkommunikation im Relationship Marketing: Kosten-Nutzen-Analyse zur Steuerung von Interaktionsbeziehungen
Andreas Lischka
Oct 2013 · Basler Schriften zum Marketing Book 8 · Springer-Verlag
Ebook
267
Pages
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About this ebook
About the author
Dipl. Kfm. Andreas Lischka ist wissenschaftlicher Mitarbeiter am Lehrstuhl von Prof. Bruhn.
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