Binary Oppositions in American Society and Culture: A Socio-Semiotic Analysis
Feb 2024 · Cambridge Scholars Publishing
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About this ebook
This book, which explores the social, psychological, cultural and political significance of the concept of binarism, is intertextual in nature and borrows from the ideas and writings of scholars whose ideas help us understand binarism and from some modified and updated versions of my previous writings. The concept of intertextuality is derived from the writings of the Russian communications theorist M. M. Bakhtin and his theories about dialogism, which are of central importance in this book. Intertextuality is a concept that refers to the interconnectedness of texts, where one text refers to quotes, or incorporates elements from another text. It is the idea that no text exists in isolation, but it is influenced by and refers to other texts that came before it. ‘Binaries’ is also multi-disciplinary and is a cultural studies analysis that uses semiotics, psychoanalytic theory, sociological theory and Marxist theory to investigate the role binary oppositions play in shaping American culture, character, and society.
About the author
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA, where he taught between 1965 and 2003. He graduated in 1954 from the University of Massachusetts, USA, where he majored in literature and philosophy. He received an MA in journalism and creative writing from the University of Iowa, USA, in 1956, and was drafted shortly after graduating from Iowa and served in the US Army in the Military District of Washington in Washington DC, where he was a feature writer and speechwriter in the District’s Public Information Office. He also wrote about high school sports for The Washington Post while in the army. Berger is the author of more than one hundred articles published in the United States and abroad, numerous book reviews, and more than 90 books on the mass media, popular culture, humor, tourism, and everyday life.
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