Arthur Berger

Arthur Asa Berger (Ph.D., University of Minnesota) is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than one hundred articles and eighty books on media, popular culture, semiotics, and humor. His books have been translated into ten languages.
Ebooks
An Anatomy of Humor
Tourism in Japan: An Ethno-Semiotic Analysis
Book 22
The Social, Psychological and Cultural Significance of Westerns
€44.53
Cultural Criticism: A Primer of Key Concepts
The Art of Comedy Writing
Book 1
Marketing and American Consumer Culture: A Cultural Studies Analysis
Improving Writing Skills: Memos, Letters, Reports, and Proposals
Agitpop: Political Culture and Communication Theory
Brands and Cultural Analysis
Messages: An Introduction to Communication
The Golden Triangle: An Ethno-semiotic Tour of Present-day India
Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture
Dictionary of Advertising and Marketing Concepts
50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
The Academic Writer's Toolkit: A User’s Manual
Theorizing Tourism: Analyzing Iconic Destinations
Understanding American Icons: An Introduction to Semiotics
Video Games: A Popular Culture Phenomenon
Reading Matter: Multidisciplinary Perspectives on Material Culture
Manufacturing Desire: Media, Popular Culture, and Everyday Life
Cultural Perspectives on Millennials
Deconstructing Travel: Cultural Perspectives on Tourism
Narratives in Popular Culture, Media, and Everyday Life
Cultural Studies Theorists on Power, Psyche and Society: The Political Animal
€93.00
What Objects Mean: An Introduction to Material Culture, Edition 2
Vietnam Tourism
Blind Men and Elephants: Perspectives on Humor
Media Analysis Techniques: Edition 6
Blind Men and Elephants: Perspectives on Humor
Book 1
Searching for a Self: Identity in Popular Culture, Media and Society
€68.67
Luxury and American Consumer Culture: A Socio-Semiotic Analysis
€39.29
CHOICES: Never-Ending Dilemmas in Everyday Life
€82.84
Popular Culture Genres: Theories and Texts
TASTE: Why You Like What You Like: A Cultural Studies Analysis
€79.57
Media and Society: A Critical Perspective, Edition 3
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Edition 6
Mistake in Identity: A Cultural Studies Murder Mystery
Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis
The Genius of the Jewish Joke
The Cultural Theorist's Book of Quotations
The Golden Triangle: An Ethno-Semiotic Tour of Present-Day India
Thailand Tourism
Media Research Techniques: Edition 2
Ocean Travel and Cruising: A Cultural Analysis
Applied Discourse Analysis: Popular Culture, Media, and Everyday Life
USA Pop
€39.29
Essentials of Mass Communication Theory
Bali Tourism
Everyday Life in the Postmodern World: An Introduction to Cultural Studies
Humor, Psyche, and Society: A Socio-Semiotic Analysis
€65.40
The Creative Process: An Ethnographic Analysis
€39.29
Shop 'til You Drop: Consumer Behavior and American Culture
The Art of Comedy Writing
Binary Oppositions in American Society and Culture: A Socio-Semiotic Analysis
€78.59
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Edition 5
Durkheim is Dead!: Sherlock Holmes is Introduced to Social Theory