Focus Group Methodology: Principle and Practice

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Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.

Like her previous book, Researching the Vulnerable, Liamputtong′s latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research.

Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.

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Pranee is a medical anthropologist and has interests in the health of women, children, immigrants, refugees, older people, and transgender individuals. In terms of health issues, Pranee is very interested in issues relating to motherhood, reproductive health, sexuality, sexual health, mental health and chronic illnesses. Recently, Pranee has focused her research on sexuality and sexual health issues of Asian women, refugee/immigrant women, young people, and trans women of colour. She has written a number of textbooks and research articles on health-related issues. Pranee is also a qualitative researcher and has written many textbooks on this approach. Some of her textbooks (Qualitative Research Methods, Research Methods in Health and Evidence-Based Practice, Social Determinants of Health, & Public Health) have been adopted widely, both in Australia and overseas. Previously, Pranee held the position of Professor of Public Health at Western Sydney University and Personal Chair of Public Health at La Trobe University, in Australia. She is now a Professor of Behaviour Sciences at the College of Health Sciences, VinUnivesity in Hanoi where she continues her research with marginalised groups in Vietnam and other groups in Asia.

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