Channel Migration Strategies – Matching Customers to the Optimum Channels
Forte Consultancy Group
Forte Consultancy
Ebook
5
Pages
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About this ebook
As the number of channels which a company can service its customers through has proliferated over the years and will likely continue to, strategies need to be developed that turn into actions aimed at shifting certain customers to certain channels, in order to best optimize the cost of servicing customers vs. the level of service they receive through different channels…
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