Visitor Relationship Management – Optimizing the Online Lifecycle
Forte Consultancy Group
Forte Consultancy
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Ebook
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About this ebook
As companies become more proactive and effective in targeting across traditional direct channels, it’s time to start focusing on customizing interactions online, seeking to gain a better understanding of each website visitor and making the most out of each visit. Website Visitor Relationship Management (VRM) follows the path of CRM, mimicking the use of similar analytical models and lifecycle management principles…
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