1: Push Poll – Examine the origins, methodology, and ethics behind push polling, a tool used to sway voter behavior.
2: Opinion Poll – Differentiate between push polls and legitimate opinion polls in political strategy.
3: Negative Campaigning – See how push polls and negative campaigning impact voter decisions.
4: Whispering Campaign – Learn how subtle, unverified information shifts public opinion.
5: Bradley Effect – Analyze the Bradley Effect and its influence on voter behavior and poll accuracy.
6: Patrick Caddell – Understand Patrick Caddell’s role in shaping modern push polling strategies.
7: Rasmussen Reports – Review the controversies surrounding Rasmussen Reports in political polling.
8: Douglas Schoen – Investigate Douglas Schoen’s polling approach and its connection to push polls.
9: Public Policy Polling – Explore the role of Public Policy Polling and potential misuse in push polls.
10: Robert Cahaly – Assess Robert Cahaly’s controversial use of push polling techniques.
11: Straw Poll – Distinguish between straw polls and push polls in gauging public opinion.
12: Exit Poll – Understand how exit polls can be exploited for strategic advantage.
13: FiveThirtyEight – Examine FiveThirtyEight’s approach to polling data and push poll challenges.
14: 1946 California's 12th Congressional District Election – Analyze how push polling influenced this historical election.
15: Polling for U.S. Presidential Elections – Review how push polls impact presidential elections.
16: Opinion Polling for the 2017 UK General Election – Investigate the role of polling in the 2017 UK election and its push polling connections.
17: Bobby Jindal 2016 Presidential Campaign – Explore push polls' role in Jindal’s 2016 campaign.
18: Opinion Polling for the UK EU Referendum – Understand polling practices in Brexit and the impact of push polls.
19: Voter Segments in Political Polling – Learn how voter demographics are targeted by push polls.
20: Suffolk University Political Research Center – Discover the center's influence in political polling and push polls.
21: Tony Fabrizio – Examine Tony Fabrizio’s controversial use of push polls in political campaigns.
More than just a book, "Push Poll" critically explores how polling manipulates political landscapes. It offers valuable insights into the ethical and strategic use of polling in modern politics.