Maximizing Value Propositions to Increase Project Success Rates
Aug 2017 · CRC Press
Ebook
220
Pages
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About this ebook
Value proposition, an old concept, is taking on new significance in today‘s innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resulted in less than a 10 percent success rate for con
About the author
H. James Harrington, Brett Trusko
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