Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas
Oct 2010 · Bloomsbury Publishing
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Ebook
208
Pages
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About this ebook
Today thosuands of marketing books exits ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Ratings and reviews
4.0
2 reviews
About the author
Kevin Duncan is a marketing consultant and author. He has written five books, including Running Your Own Business (Teach Yourself series), and So What?, Start, and Tick Achieve (all published by Cyan). They have been translated into a range of languages, including French, Polish, Russian and Arabic. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
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